Without website-building tools, there wouldn’t be the web.

It’s 1997.

You want to build a website, but you can’t — you’re not a developer.

If you want to build a website, you’ll have to learn HTML.  And PHP.  And set up hosting…

Thankfully, today we have easy-to-use tools to build websites. In fact, I think my mother could figure it out. No coding necessary.

Wix, Squarespace, WordPress, Shopify. These were all born between 2003-2006. And are all worth billions. All of these tools empower their users to create websites… and are sine qua non. Today there are billions of webpages, many of which are powered by WordPress.

Imagine if all of the content on the web and social media was only able to be created by programmers.

The web would be 99% smaller.

Think about that.

Without world-building tools, there won’t be a metaverse.

You can’t have a metaverse without worlds. And you can’t have worlds without an easy way to build them.

Building a virtual world today should be equally as simple as building a website. Better yet, as creating a TikTok video or an Instagram post.

But alas, it is not.

Today, just like the internet in 1997, you have to be a developer to build a virtual world. New tools are starting to sprout up that attempt to be the “Wordpress” of the metaverse, but they are more like Dreamweaver was… a little clunky, not user friendly, not fun.

99% of humanity is currently excluded from building a world in the metaverse.

If you don’t know C# and Unity… Then sorry, you can’t build your own virtual world.

You can make a website, a Snapchat story, a YouTube video… but sorry, no virtual world.

To build the metaverse, we need worlds. And to build worlds, we need insanely easy world-building tools. No-code tools.

When I say “easy”… think of what it means to give a 2-year-old an iPad. In 10 minutes, they’ve figured out the basic gestures and interactions.

No instruction manual. No learning curve. No online course.

Canva for the metaverse.

As easy as creating an Instagram story.

On the contrary, imagine if Instagram stories didn’t exist, and you had to use Photoshop every time you wanted to share a cool piece of media with your friends. Instagram as we know it today wouldn’t exist.

Easy tools → A plethora of user-generated content

The only thing that matters to build the metaverse is:

Easy. Tools.

Remove friction, and the metaverse builds itself.

More properly, easy tools tap into the innate human desire to create.  And voilà: the abundant metaverse shall appear.

The massive abundance of content on the internet, regardless of which platform it’s built on (or even Web3), only exists because of the easy tools to create that content. Think of YouTube and Twitter. Facebook and Pinterest. The web itself. The only requirement for user-generated content is effortlessness.

The metaverse is no different.

Whichever world-building app brings Apple-like simplicity to creating worlds will be the de facto world-building tool that enables the spawning of billions of virtual worlds.

Yes, billions of user-generated worlds.

It’s inevitable.

This world-building tool will exist, and is necessary for the metaverse itself to exist.

The only question is: Who will build it?